1.
Who paid for the Ad?
Apple.
2.
Why the company need to do the ad?
To
sell their next generation of iPhone
3.
What group is targeted by the ad?
Christmas
shoppers seeking a new cellular phone, as well as iPhone fans.
5.
What is the ad’s “text” and “subtext”?
The text is that Santa Claus
uses an iPhone, with the subtext being that it can help someone multi-task and
accomplish a multitude of tasks as demonstrated by the number of appointments
Santa Claus has.
7. What value(s) are reinforced?
Consumerism. That
you must buy the newest gadget for the holiday season.
9. Does it use sterotypes?
Yes, it plays on
the assumption that all possible consumers are of a Christian back ground, celebrating
Christmas.
8. What techniques of persuasion are used?
Celebrity
is definitely used, as Santa is shown using the iPhone 4S, is it bring up Association,
holiday spirit of Santa Claus, through the Warm & Fuzzy family
feeling.
Humor
through the teasing of Mrs. Claus through the Siri digital secretary voice of
the iPhone 4S.
That it has Timing
for the holiday season and is a New phone with New features
stands out as well.
I think this was a cute ad. It was simple but really showed just what the Iphone can do.
ReplyDeleteI think this is a relatively new ad. I'm surprised they are pushing the holiday purchases already. I would defiantly agree that Warm and Fuzzy is used as a persuasion technique, anything with Santa is warm and fuzzy.
ReplyDeleteI am impressed with the new phone, if it is actually as cool as it looks in this ad. It might be a little weird talking to your phone in public.
Thanks, Ian..I wonder about the context of your finding this ad....
ReplyDelete