Media Deconstruction #2

All Spic. The Man Your Man Could Smell Like.

http://www.youtube.com/watch?v=owGykVbfgUE&feature=youtube_gdata_player

1. Who paid for the ad?

All Spice BodyWash.

3. What group is targeted by the ad?

Males, who want females. And females who want a male as pictured within the commercial.

4. What about the ad leads one to that conclusion?

That the ad say’s “Look at your man. Back to me. Back to your man. Now Back to me. Sadly, he isn’t me. He could smell like me if he used AllApice, and didn’t smell like a lady……Anything is possible is he used AllSpice and didn’t smell like a Lady.”

6. What kind of culture(s) does the example create?

                                    An idealization of the male form, for which women to drool over, and men to envy and spend their money on emulating.

14. Is it closer to fantasy or reality?

            Fantasy. As diamonds don’t come from no where, nor teleportation to being on a boat from a bathroom.

15. Does it use a stereotype?

Yes. It shows a young healthy African Male, not an out of shape Caucasian.  

8. What techniques of persuasions are used?

Stereotyping youth and health with the product, Humor, as the color is light and comical, Repetition, of phrases like “Look at me, now your boyfriend, now back at me,” Explicit Claims, “Anything is possible with All Spice and not smelling like a Lady.” Simple Solutions, Association, and Cause vs. Correlation, smelling like Allspice will lead to being an image of Success.