Media Deconstruction #2

All Spic. The Man Your Man Could Smell Like.

http://www.youtube.com/watch?v=owGykVbfgUE&feature=youtube_gdata_player

1. Who paid for the ad?

All Spice BodyWash.

3. What group is targeted by the ad?

Males, who want females. And females who want a male as pictured within the commercial.

4. What about the ad leads one to that conclusion?

That the ad say’s “Look at your man. Back to me. Back to your man. Now Back to me. Sadly, he isn’t me. He could smell like me if he used AllApice, and didn’t smell like a lady……Anything is possible is he used AllSpice and didn’t smell like a Lady.”

6. What kind of culture(s) does the example create?

                                    An idealization of the male form, for which women to drool over, and men to envy and spend their money on emulating.

14. Is it closer to fantasy or reality?

            Fantasy. As diamonds don’t come from no where, nor teleportation to being on a boat from a bathroom.

15. Does it use a stereotype?

Yes. It shows a young healthy African Male, not an out of shape Caucasian.  

8. What techniques of persuasions are used?

Stereotyping youth and health with the product, Humor, as the color is light and comical, Repetition, of phrases like “Look at me, now your boyfriend, now back at me,” Explicit Claims, “Anything is possible with All Spice and not smelling like a Lady.” Simple Solutions, Association, and Cause vs. Correlation, smelling like Allspice will lead to being an image of Success.

Media Deconstruction #1

Look at http://medialiteracyproject.org/deconstructions/mastercard-tailgate

         I like this ad because I have seen it as a stereotype of brotherhood.

 

1. Who paid for this ad? 

            Mastercard

2. Why does the company need to do this ad? 

To have more consumers use their credit cards., so they can make more money in fees, penalties,  and interest.

3. What group is targeted by this ad?

 In this particular case, it is football fans. But more generally consumers who use credit cards, so almost everyone.

4. What about this ad leads one to that conclusion?

   The text and images suggest this, by portraying the large linebacker looking guys eating bratwursts and drinking beer from generic red plastic cups outside of a stadium.

5. What is the ad’s text and subtext?   

           

That the men portrayed in this photograph enjoyed going to the game, because they used their credit cards to buy the food.

                        Use Master Card, and you will have moments of fun. Does not state interest rates on fun.

6.  What kind of culture does the example create?

                        Sports fan, glamorized by image of people socializing, through eating and drinking.

                        Consumerism is happiness.

8. What tools of persuasion are used?

                     Association, Bandwagon, Plain Folks,  and Simple Solution

My Reflection On My Media Usage.

 

Waking up Sunday at 11:30am, I checked my iPhone to see if I had texts, and then e-mail. After which I checked Facebook on my iPhone as I continued to wake up.

Turning on my TV by 11:40am, I found something for audio stimulus, and awakened, went to take a shower, leaving my TV for noise.

Got back to my dorm room from the showers by 12:22pm, and texted on my iPhone, hoping to have company at the Tilly. Reciecing confirmation that everyone I knew had unfortunately eaten, I went to the Lola Tilly Commons, and ate breakfast alone, until joined by an acquaintance. Before being joined, I had been reading the magazine the Economist on my iPhone.

Leaving the Commons at 1:25pm, I went directly to the Library, and waited for my classmate Megan. Waiting, I listened to articles in audio, of the Economist, on my iPhone, and then sat in the 24 Study Area till 2:22pm, till joined.

Using our computers we worked on our Math 206 on-line homework and Student Internship Year Applications, till 8pm. At 8pm, I closed my laptop computer, and used an Reserved Textbook to do my required English course reading, and then headed back to my dormitory at 9pm.

In my room, I opened my laptop computer, turned on my TV, my friend Roman’s PS3 which he let me borrow in lieu of mine being stolen, and watched Glee on Netflix while doing more student internship homework and on-line readings till 4:30am.

Monday morning, I woke up to my iPhones alarm at 7:50am, packed up my laptop, and drove to class. In class, I opened my laptop at 8:21am, amazingly early considering the sleep deprivation, and waited for instructions as to what we’d be using Blackboard for.

Leaving class at 9:40am, let out early, I checked my cellular phone on my way to my car, and drove back to campus. On Campus at 9:57am, I found a parking spot and rushed to the Wood Center for Breakfast, and then to math class in Gruening by 10:30am. Using a T-86 Texas instrument calculator, in my math class, I switched between my iPhone and the calculator to do my Math Lab. Done at 11:30am, I walked down the hall and stairwell, to my English class, and played around on my iPhone, checking for new e-mail, and texts. At 11:45am, class began, and I didn’t use my iPhone till 1:15pm. Going back to my room, I fell asleep till 5:00pm, and went to U-Park again, for my last class of the day.

With my laptop open, I took notes on the power point in my 5:30pm class, and then left for campus again, checking for texts on my iPhone. In my room at 8:30pm, I went to bed.






I use my iPhone for not only socializing, but entertainment, homework, and business. It's convenience means I check the internet on it far more than I do on my laptop, because of its portability.

My TV acts more like a television than a display since my stuff was stolen. 

I am constantly tuned in or seeking out, media, trying to stay above digital water, and not fall behind.

And looking at screens for too long is killing me.

Used less than I would have for media with my house sitting 10 miles outside of town and being on transition going between my girlfriend's and I's living spaces.  Wi-fi is now more of a must than a luxury. Living on Prince of Wales island, the local hotspot is just short of dial-up internet.